For grassroots players, getting back into football after the Christmas break is hard. And to be fair to them, the idea of being 2-0 down and ankle deep in mud in the middle of January doesn’t sound too fun.

So Sports Direct wanted to motivate their ballers to not only have fun getting back into football but to push themselves and others to new heights. To do this we got some friends of the brand to challenge grassroots players to be as good as them, raising their levels for the rest of the season.

Creative concept, messaging, editorial