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Football Case Study: launching the new go-to editorial and research platform for football culture
After leaving my role at Sports Direct in July 2024, I was asked to provide consultancy to Football Case Study, a New York based photography collective who were looking to build an editorial platform to house their work.
Working closely with the founder Matt Stith, I developed FCS' brand positioning and tone of voice, built out a social strategy and wider launch strategy before being asked to take on the role of Editor-in-Chief. We launched Football Case Study in early October 2024 and the reception so far has been amazing. If you'd like to learn more about what we do, please visit www.footballcasestudy.com or reach out via ili@footballcasestudy.com!
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