I’m Ili Hyseni, a London based creative and copywriter currently working as the Editor-in-Chief of Football Case Study. Before that, I led campaign and social storytelling for Sports Direct, working together with our biggest brand partners to concept, write and deliver powerful campaigns that cut through URL and make an impact IRL. Outside of the 9-5, I open up my cupboard of verbs and spices and help other brands find their voice. What I love doing most is running Jogo Bonito (@jogo.pdf on Instagram), a storytelling hub for the culturally oriented football fan.